Program
Effective endurance training through a variety of methods and new knowledge
Endurance training is a core component of training programs in health, fitness and competitive sports. The effects have been largely researched. In the context of endurance training methods, however, a paradigm shift has taken place in recent years. While in the past training basic endurance with moderate intensity was the method of choice, training methods with interval-like loads and sometimes high temporary intensities are increasingly in focus. The importance of lactate is also discussed today from a completely different perspective. While lactate was formerly classified as a “waste product”, today it is viewed as an important substrate that promotes rather than inhibits the training effects in endurance training. In this thematic block, selected new findings from endurance sports research are presented, which are also discussed critically in terms of the feasibility in fitness sports.
Lectures and speakers in this topic block:
- High-Intensity Interval Training (HIIT)
State of research and applicability in fitness sports
Manuela Reusing, MA Prevention and Health Management, has worked in the fitness and health industry for over 30 years - Pacing strategies in endurance training
Attack your own performance limit
Prof. Dr. Daniela Klix, consultant for sport and physical performance at the Bundeswehr, lecturer at the DHfPG / BSA - The importance of lactate in endurance training
Waste product or important factor for improving endurance?
Marlon Kreis, MA Prevention and Health Management, Pain Therapist, Athletics Trainer, Lecturer DHfPG / BSA
Commercial perspectives of nutrition in the fitness market
Nutritional advice and coaching are part of interdisciplinary support in the fitness market. Through the planned and structured use of social media channels, the importance of nutritional coaching can be shown to the customer. In personal training, the trainer can have a major impact on his client's goal achievement through individual nutritional advice. Dietary supplements can also help. But not only athletes, other target groups such as B. Patients with metabolic syndrome can be supported by a professional nutritionist in the gym.
Lectures and speakers in this topic block:
- Social media - a profitable source also for nutrition coaching
What does Instagram have to do with nutrition coaching?
Jola Jaromin-Bowe, graduate ecotrophologist, nutritionist, nutrition expert for young people at BVB, lecturer at the DHfPG - Nutritional advice - an underestimated sales potential
How you can increase your profit with competent nutritional advice
Clive Salz, qualified fitness economist, since 2003 lecturer BSA / DHfPG in training and nutrition - Professional use of nutritional concepts in the fitness market
Health promotion in the fitness market and basics from nutritional education to nutritional therapy
Jola Jaromin-Bowe, graduate ecotrophologist, nutritionist, nutrition expert for young people at BVB, lecturer at the DHfPG
Coaching in fitness facilities
In view of the fact that a large number of new members of fitness facilities terminate their membership again in the first twelve months in particular, it seems to be increasingly important to have strategies in addition to the competence as a trainer to establish a good relationship with the customer, to motivate them Maintain physical activity and achieve your personal goals. The advice and support that we use to contact customers on the training area will increasingly become a qualitative differentiator between the fitness facilities. In the thematic block "Coaching in fitness facilities" you will learn what role coaching can play as a quality feature in customer care, how the activities of trainers and coaches differ and what a trainer can learn from a coach in order to provide customers with all-round support.
Lectures and speakers in this topic block:
- Coaching: Support people in their personal / professional development
Find out why and how coaching works and how you can work more effectively through coaching
Nicolai Rolli, sports scientist, business administration degree (IWW) and expert in strategy, leadership and coaching - Coach versus trainer
What is the difference?
Sabine Kind, MA Health Management, lecturer at the DHfPG / BSA Academy in the field of health management - Coaching strategies to promote a healthy lifestyle
More than training - how you understand your customers and coach them individually!
Prof. Dr. Julia Krampitz; Doctor of Public Health and lecturer in psychology and pedagogy
Member acquisition and retention through effective online marketing
For companies in the fitness industry, online marketing is an important, if not currently THE most important source for attracting new prospects and members. However, practice shows that many companies are not yet fully exploiting this opportunity and the associated potential.
Companies are often faced with the question of why which online marketing channels are “to be used” and, above all, how these channels can be used in such a way that new customers can be won and existing members can be better bound.
This thematic block explains why online marketing is currently “on everyone's lips” and what can be possible with it. "Content" is the essential basis for every online marketing presence. You will learn what exactly is called "content" and how to create it. It also shows how Instagram stories can be used in practice to attract new members and better bind existing ones.
Lectures and speakers in this topic block
- The "digital marketing biceps" and how to make it grow
Feel the "PUMP" of your "digital biceps" and make it burn with online marketing
Frederik Neust, founder of a digital agency in Jakarta, fitness economist, lecturer DHfPG / BSA, digital entertainment - What should I post on Facebook, Instagram and Co? - What works and what doesn't?
With the right "content strategy" for more success in social media marketing
Roman Spitko, Dipl.-Kaufm., Master in Commercial Law (ll.M.), Lecturer DHfPG / BSA and former badminton national player - Instagram Marketing - With “strong” stories to more success
Learn strategies and insider tips for using Instagram stories effectively
Frederik Neust, founder of a digital agency in Jakarta, fitness economist, lecturer DHfPG / BSA, digital entertainment
Current and future strategic challenges in the fitness and health industry
The fitness and health industry is growing rapidly and steadily. This makes the market attractive and interesting for many competitors.
At the same time, this development also leads to strong changes and ever new challenges that gyms are facing and for which they have to be “fit” to master them.
As a provider of personal services, the topic of personnel is of particular importance. In addition, you have to question your own concept again and again in order to face new, disruptive business models at eye level and to be able to survive against them or with them.
Lectures and speakers in this topic block
- WAR for TALENTS: Recruiting in the Age of Generations Y & Z
Actionism or progress? Recruiting is "social": digital recruiting - your new recruitment strategy
Nicole Capelan, BBA General Management with a focus on human resources, consultant for value-based personnel selection - The recipe book for employee and team development
Understandable. Founded. Field-tested.
How do you develop employees into top performers and how does the TOP team spirit emerge to go the "extra mile"
Samir Vincevic, managing director of a company for executive development, previously operational manager at MeridianSpa - Boutique studios - How they change the market and how to react to them
Opportunities and risks from and through the boutique trend
Henrik Gockel, industry expert, owner of the boutique studio chain "PRIME TIME fitness", lecturer at the DHfPG / BSA Academy
Successful prevention of musculoskeletal disorders in company practice
About a third of all sick times at work are attributed to professional activity. The musculoskeletal disorders, especially back problems, dominate the spectrum of diseases. Effective prevention approaches are therefore important from an employee perspective as well as from an economic perspective, i.e. on the part of the company.
In this forum you will learn how you can record and evaluate work-related physical stress in a company context. It is presented which prevention approaches prove to be particularly promising from a scientific point of view and which contribution digital solutions can make to improve employee health.
Lectures and speakers in this topic block
- Body Check: recording and evaluating work-related physical stress
How the health of the musculoskeletal system can be improved based on a targeted analysis
Jens Brehm, MA Prevention and Health Management - Implement measures successfully - evidence-based and practice-oriented
Benefits and effectiveness of work-related health promotion and prevention
Sarah Staut, lecturer, author and tutor at the DHfPG and BSA Academy and specialist author in the BGM - E-health solutions in occupational health management - just gimmicks or useful?
What potential do digital applications offer to support employee health?
Oliver Walle, lecturer and consultant for occupational health management
Psychosocial health in the context of business - developing potential
On the one hand, the aspect of having a job is to be seen as a crucial health resource, even against the background of securing one's own living standards financially. On the other hand, the public discussion relates the presence of psychological stress and illnesses to the situation in today's working world.
In this forum you will learn under which conditions work is an important health resource and when there is a risk of developing psychosocial health disorders. The question of how managers, as multipliers, can contribute to the success of a WHM and how WHM measures can increase their attractiveness as an employer are examined.
Lectures and speakers in this topic block
- Work: health resource or risk factor?
Two faces of work - lust or frustration?
Prof. Dr. Julia Krampitz, Doctor of Public Health and lecturer in the areas of psychology and education - Employee motivation: the basis for a successful BGM
The importance of managers as multipliers of measures to promote occupational health
Sarah Staut, lecturer, author and tutor at the DHfPG and BSA Academy and specialist author in the BGM - Occupational health management as a contribution to employer attractiveness
Retain employees and attract specialists
Oliver Walle, lecturer and consultant for occupational health management
With the right strategy, planning and financing for a successful start-up
The desire for freedom and self-fulfillment makes more and more people think about self-employment. Due to the continuous increase in demand, the fitness industry in particular offers motivated entrepreneurs a wide range of options for building up an independent existence.
When it comes to the question in which industry you should start your own business, most people who want to start a business are guided by their own interests or professional background. "Turning your own hobby into a profession" is a decisive driving factor for many founders. The steady growth of the fitness industry also makes the market seem attractive for many start-up founders - especially if you were infected with the "fitness virus" beforehand and have a high affinity for sports.
However, there is often a lack of the right strategy, appropriate and realistic planning and adequate funding for the start-up project.
Lectures and speakers in this topic block
- Successful start-ups in the fitness industry - the right strategy is important!
How you as a founder develop promising strategies and reduce entrepreneurial risks to a minimum
Thorsten Clemann, management consultant & coach, lecturer in the management department at the DHfPG / BSA Academy - The business plan as the heart of the start-up project. What to look for and where are the pitfalls?
How to write a business plan for starting a gym
Ralf Capelan, lecturer DHfPG / BSA Academy, management consultant and expert in the fitness and health market - Successful financing in the fitness and health industry
"If you want to know the value of money, go and try to borrow one." Benjamin Franklin
Stefan Haase, business economist (VWA), lecturer DHfPG for business administration / marketing, management consultant and speaker
Location selection, risk protection and takeovers in the context of setting up a business
The dynamism of the fitness market is not only expressed in steady growth, but is also reflected in the age structure of the owners of fitness and health facilities: There are more and more “first generation” owners who are looking for successors for their companies that are established on the market.
On the other hand, many young start-up founders are pushing onto the market, ensuring constant diversification of the services offered. More and more start-up projects are characterized by a manageable need for capital, which can also be managed by young self-employed with a limited budget.
The key risks in a start-up project need to be known and minimized through appropriate measures. The choice of the right location is of central importance, especially for start-ups.
Lectures and speakers in this topic block
- The importance of choosing a location when starting a business in the fitness and health sector
How to make the essential decision regarding the “perfect” location as well as possible
Henrik Gockel, industry expert, owner of the boutique studio chain "PRIME TIME fitness", lecturer at the DHfPG / BSA Academy - Risk setting up a business in the fitness industry? - What is in store for me as a founder and how do I deal with it?
Practice-proven strategies to minimize any risks when starting a fitness and health company
Ralf Capelan, lecturer DHfPG / BSA Academy, management consultant and expert in the fitness and health market - The clever way to independence - participation or purchase of a company as part of a succession plan
Starting a business in a different way! The issue of corporate succession as a new opportunity for self-employment
Stefan Haase, business economist (VWA), lecturer DHfPG for business administration / marketing, management consultant and speaker
Athletic training - new approaches, stress management, health effects
In athletic training, trainers and athletes move in a permanent field of tension between the highest possible training effect through intensive stress on the one hand and the side effects of such training on the other. In times of functional training, “power training” is part of the modern lifestyle. But is high intensity also automatically effective? What happens in the event of a permanent sports overdose? In times of apps and YouTube, we have to attach as much importance to regeneration management as to training effects. In addition, new approaches show that the purely biomechanical perspective is not sufficient to explain the effects of training. Rather, the interaction between the central nervous system and the input systems must be given greater importance. The approach of neurotraining is dedicated to this aspect and shows how pain perception or individual performance resources can be improved.
Lectures and speakers in this topic block
- Return to sport
Test procedures and functional training derivations for the reintegration of athletes
Marlon Kreis, MA Prevention and Health Management, Pain Therapist, Athletics Trainer, Lecturer DHfPG / BSA - Neuroathletics - Why the biomechanical training approach alone is not enough!
Can you build a kitchen with a pipe wrench? Neuroathletics training as a supplement to the classic training methods
Prof. Dr. Ulf Sobek, sports scientist, university lecturer, athletic trainer DFB, certified neurotrainer - Regeneration management in athletics training
Intensity = effectiveness?
Prof. Dr. Daniel Kaptain, expert in conditioning / athletic training for various professionals and teams, lecturer at the DHfPG / BSA
Food, Training & Nutrition Regimes
Despite perfect training planning, a successful athlete or athlete will only achieve his goal effectively if he adapts his diet to his stress stimuli. In addition to the macronutrients, the micronutrients and function-maintaining nutrients are essential for optimal performance. But the fitness market is characterized by constantly emerging nutrition trends. How this is to be evaluated and which dietary supplements can be used sensibly is shown on the basis of various topics in this block.
Lectures and speakers in this topic block
- Nutrition in professional football - best practice in the BVB youth department
What nutritional foundations have to do with individual talent development
Jola Jaromin-Bowe, graduate ecotrophologist, nutritionist, nutrition expert for young people at BVB, lecturer at the DHfPG - Nutrition trends and active ingredients - supplements in sports nutrition
Are dietary supplements always a revolution?
Jan Prinzhausen, nutritionist, nutritionist at the Olympic training center in Thuringia, lecturer at the DHfPG - Nutrition and training regimes in athletic training and cross training
What influence does nutrition have on the performance of athletes and what does a sport-appropriate diet look like?
Clive Salz, qualified fitness economist, since 2003 lecturer BSA / DHfPG in training and nutrition
Mental training
Mental training is a dazzling term. Athletes and managers work with it to optimize performance, train willpower, reduce stress or persevere in changes in behavior. At first glance it is not always clear what is behind mental training. In the "Mental Training" topic block, you will learn what this term means, how you can increase your own willpower and how you can support your customers in their active health promotion.
Lectures and speakers in this topic block
- Will and willpower
Strategies to increase willpower
Prof. Dr. Oliver Schumann, graduate sports economist (Univ.) And sports psychologist (bdp-asp), expert in strategic management and communication - Mental training in prevention and health promotion
Mentally train health-promoting behavior
Manuela Reusing, MA Prevention and Health Management, has worked in the fitness and health industry for over 30 years - Mental training - Why head training also plays a role
The practice of mental training - tips for practical implementation
Prof. Dr. Julia Krampitz, Doctor of Public Health and lecturer in the areas of psychology and education
Successful leadership in the fitness and healthcare industry
Despite the ubiquitous digitalization, people still matter when it comes to the provision of services. The focus of action is on people.
Successful leadership is based on the company-specific corporate culture and provides the employees, i.e. the people, with guidelines for a constantly differentiating behavior, performance and communication culture. Since human interaction is at the center of the customer relationship, adequate behavior and appropriate communication between the employees involved is an essential requirement. The better the employees are managed, the better the customer relationship will be.
In this lecture you will learn how successful leadership in the fitness and health industry succeeds and what effect meaningful, appreciative and healthy leadership has on employees and how this can sustainably ensure the success of the company.
Lectures and speakers in this topic block
- Successful leadership in the fitness and health industry: how does it work?
The role of clarity and responsibility in leadership
Prof. Dr. Oliver Schumann, graduate sports economist (Univ.) And sports psychologist (bdp-asp), expert in strategic management and communication - Lead effectively - meaningful and appreciative
Create a higher emotional bond between your employees and the company - develop your potential
Nicolai Rolli, sports scientist, business administration degree (IWW) and expert in strategy, leadership and coaching
Human Resource - Healthy Leadership
What managers can do to keep their employees healthy
Prof. Dr. Daniela Klix, consultant for sport and physical performance at the Bundeswehr, lecturer at the DHfPG / BSA
Service and service
Customer satisfaction, character of experience and a pronounced willingness to provide services are key success factors for a personal service such as fitness.
In the so-called “people business”, every company should inspire its customers at all relevant touchpoints. This also includes knowing the customers and their stories. The skilful combination of company, employee and customer stories is the catalyst for high performance in service. But mistakes happen whenever human involvement is required. Even the best provider cannot prevent facing dissatisfied and angry customers. This is where risk and opportunity are close together: the risk of losing customers in the event of a wrong reaction and the opportunity to professionally deal with complaints to inspire and make exactly these customers loyal regular customers.
Lectures and speakers in this topic block
- Service & Service Quality Next Level - Key Learnings from the Hotel Industry
Sustainable customer experiences are the key to retaining members - a look outside the box of the industry
Florian Schmidt, Dipl.-Hotelier HF, M. Sc. Sports science and science editor at the DHfPG / BSA Academy - Storytelling + service = Together on a hero journey
How stories bind employees and customers emotionally to fitness (studios) and thus perform a service
Jochen van Recum, sports economist and physiotherapist, long-time director of therapy and fitness facilities - "First Aid Kit" for dealing with disgruntled customers
Unconventional communicative measures for gym employees to regulate emotions
Sarah Kobel, M. Sc. Business and law, since 2018 research assistant and lecturer at the DHfPG
Customer journey management in the Sun, Beauty & Care industry
The increasing customer needs are presenting companies in the Sun, Beauty & Care industry with growing challenges. On the one hand, customers are looking for relaxation and tranquility, but on the other hand they also expect a comprehensive all-round service that can be felt and experienced at any time.
Exclusive equipment, the latest hardware and expensive product lines have long ceased to be a unique selling point. What matters are an authentic brand appearance, motivated employees who demonstrate a comprehensive understanding of hosts, and customer experiences that represent more than just products and services.
In this forum you can find out how you can inspire your customers and how brand and customer journey management can help you as useful practical tools. With cross-sector examples and lots of practical tips, you can benefit from these innovative approaches and position yourself clearly on the market as a Sun, Beauty & Care specialist.
Lectures and speakers in this topic block
- Brand experiences for positioning yourself as a beauty / wellness specialist
How to emotionally charge the image of your Sun, Beauty & Care brand for different genders
Jochen van Recum, sports economist, lecturer at the BSA and DHfPG with a focus on internal brand management - Customer journey management in practice - focus on 360 ° customer experiences
Only those who understand the “journey” of their customers can inspire them as a wellness and beauty specialist
Florian Schmidt, Dipl.-Hotelier HF, M. Sc. Sports science and science editor at the DHfPG / BSA Academy - Best Practice - How strategies from other business areas can be transferred to the Sun, Beauty & Care industry
It's worth looking outside the box! What can Sun, Beauty & Care learn from other industries?
Samir Vincevic, managing director of a company for executive development, previously operational manager at MeridianSpa
Oldies & Goldies - customer segments and offers in the Sun, Beauty & Care industry
Applications for the care and beauty of the body and everything that can be connected with it are probably as old as mankind itself. In addition to the "classic" offers such as tanning, there are currently additional equipment offers for skin care in the Sun, Beauty & Care industry as well as increasing the attractiveness and well-being.
In this forum, on the one hand, the central beauty problems are explained from a physiological point of view, on the other hand, the focus is on the various target groups. More and more men are visiting beauty facilities and taking advantage of their offers. In addition, the question of which marketing strategies are particularly promising and which role the competencies of the employees play in this will be examined.
Lectures and speakers in this topic block
- Cellulite and skin aging - central beauty problems not only for women
New challenges for the Sun, Beauty & Care industry
Sabine Kind, MA Health Management, Lecturer DHfPG / BSA Academy in the Department of Health Promotion - You are beautiful! - Target group potential of the Sun, Beauty & Care industry
Motives for buying and using Sun, Beauty & Care services - the man as a neglected target group
Sandra Gärttner, MA Prevention and Health Management, lecturer at the DHfPG / BSA Academy - Beauty & Care applications - the "bio-turbo" for customer happiness and sales
Increase sales of metabolism-activating applications through high quality advice
Samir Vincevic, managing director of a company for executive development, previously operational manager at MeridianSpa
Physiotherapy and rehabilitation after shoulder injuries
This block of topics deals with rehab after shoulder injuries. In the first lecture, you will get to know the practical value and benefits of the Return to Activity Algorithm (RTAA) in general and specifically using the example of the upper extremities, starting from the question of when and what stresses and strains are possible again. Therapists and sports scientists from the Munich OSINSTITUT each developed an RTAA for the lower extremities, for the upper extremities and for the spine.
Success in rehab requires, in addition to adapted exercise and training therapy, the motivation and cooperation of those affected. The topic of the second lecture is how therapists achieve a good understanding of the training with their patients and thus more personal responsibility.
In the third lecture you will take a look at the practice: Using a case study, you will experience the rehab process of a patient with a condition after shoulder dislocation and pulling the rotator cuff.
Lectures and speakers in this topic block
- The Return to Activity Algorithm (RTAA) for patients with upper limb injuries
Matthias Keller, physiotherapist, BA, heads the OSINSTITUT - movement for orthopedics and sports medicine in Munich - Adapted movement - trivial on the one hand, decisive on the other
How to motivate patients to adjust their movements
Dirk Ludovicus Egmond, physiotherapist, B. Sc. PT, IFOMT manual therapist - Rehabilitation after shoulder injury - a case study with condition Shoulder dislocation and strain of the rotator cuff
Nico Müller, sports scientist specializing in rehabilitation and prevention
Physiotherapy and rehabilitation after spinal injuries
This block of topics deals with rehab after spinal injuries and also starts with the Return to Activity Algorithm (RTAA), now related to injuries to the spine. The RTAA is used to determine when a patient with spinal problems has been rehabilitated to such an extent that he can return to work, leisure activities or sports.
Patient education is the therapist's empowerment of the patient to self-management, health and function. Today it belongs to the patient management of modern physiotherapy and is particularly important when working with athletes.
Then take a look at the practice (case study): You can understand the course of therapy of a skier who has suffered a herniated disc at the cervical spine in the event of a fall. The clinical assessment of nerve conductivity was the guide for the progression of passive and active therapy in this patient.
Lectures and speakers in this topic block
- The Return to Activity Algorithm (RTAA) for patients with back pain
Wolfgang Schoch, self-employed physiotherapist, MSc, from Freiburg with a focus on musculoskeletal physiotherapy - Fits also need education! - Thorough education of patients with a focus on pain reduction
Michael Richter, Physiotherapist, M. Sc., OMT, Head of Physiotherapy at the Am Michel Back Center, Hamburg - Rehabilitation after cervical spine injury - case study: Skiers with a condition after a herniated disc in the cervical spine
Wiebke Starke, physiotherapist, M. Sc.
Physiotherapy and rehabilitation after spinal injuries
This block of topics deals with rehab after spinal injuries and also starts with the Return to Activity Algorithm (RTAA), now related to injuries to the spine. The RTAA is used to determine when a patient with spinal problems has been rehabilitated to such an extent that he can return to work, leisure activities or sports.
Patient education is the therapist's empowerment of the patient to self-management, health and function. Today it belongs to the patient management of modern physiotherapy and is particularly important when working with athletes.
Then take a look at the practice (case study): You can understand the course of therapy of a skier who has suffered a herniated disc at the cervical spine in the event of a fall. The clinical assessment of nerve conductivity was the guide for the progression of passive and active therapy in this patient.
Lectures and speakers in this topic block
- The Return to Activity Algorithm (RTAA) for patients with back pain
Wolfgang Schoch, self-employed physiotherapist, MSc, from Freiburg with a focus on musculoskeletal physiotherapy - Fits also need education! - Thorough education of patients with a focus on pain reduction
Michael Richter, Physiotherapist, M. Sc., OMT, Head of Physiotherapy at the Am Michel Back Center, Hamburg - Rehabilitation after cervical spine injury - case study: Skiers with a condition after a herniated disc in the cervical spine
Wiebke Starke, physiotherapist, M. Sc.
Research update and new methodological approaches in strength training
While in the past, the training science recommendations on load design in strength training were largely adopted without reflection, in recent years more and more new strategies that come from training practice have become the focus of strength training research. For example, today she is concerned with the question of the extent to which the speed of movement or the current form of the day can influence the load structure in training. Unfortunately, only a few findings from strength training research come from field tests in the “fitness studio” setting. But this is exactly where application-related research must take place so that practical knowledge can also be gained for the practice of fitness strength training. In addition to new strategies for optimizing the design of stress, in this thematic block we also present results from various multicenter strength training studies in the setting "fitness studio".
Lectures and speakers in this topic block:
- Research meets strength training practice
Findings from application-oriented research in fitness strength training
Prof. Dr. Christoph Eifler, Head of Training and Movement Science and Vice Rector for Research at the DHfPG - Velocity Based Training & Autoregulated Training
Modern approaches to flexible intensity control in strength training
Patrick Berndt, sports scientist, personal trainer, lecturer at the DHfPG and BSA Academy, expert in strength training - Effects of different periodization models in fitness strength training
Effective and varied strength training with the wavy periodization
Prof. Dr. Christoph Eifler, Head of Training and Movement Science and Vice Rector for Research at the DHfPG
Nutrition strategies for competitive athletes in bodybuilding & weight training
The nutritional strategies in bodybuilding and weight training are known to be associated with a high level of professional competence and self-discipline. The ketogenic diet is very popular in this target group. The effects of this diet are scientifically explained in this thematic block. The appropriate nutritional strategies for the off and on season are also shown on the basis of scientifically sound perspectives and reports from experience. For the target group of competition athletes, this topic block also includes the much discussed topic of “fat loss”, which is examined from a current scientific perspective.
Lectures and speakers in this topic block
- Ketogenic nutrition in bodybuilding & strength training
Build muscle and power without carbohydrates - is that possible?
Jan Prinzhausen, nutritionist, nutritionist at the Olympic training center in Thuringia, lecturer at the DHfPG - Off- and on-season nutrition in bodybuilding and weight training
The challenge of nutrition in defining muscles and building muscle mass and strength
Clive Salz, qualified fitness economist, since 2003 lecturer BSA / DHfPG in training and nutrition - Science focuses on fat loss
Body fat reduction without muscle loss - the scientific data
Jan Prinzhausen, nutritionist, nutritionist at the Olympic training center in Thuringia, lecturer at the DHfPG
stress management
More and more people are realizing that the way they live and shape their lives under the given economic, social and cultural conditions has a serious impact on their health, both physically and mentally. The “Stress Management” thematic block shows how stress arises, the consequences of incorrect stress management and how stress can be dealt with positively using physical activity and relaxation procedures.
Lectures and speakers in this topic block
- Experience stress positively ?!
Stress arises in the head - show your head where to go!
Prof. Dr. Julia Krampitz, Doctor of Public Health and lecturer in the areas of psychology and education - Health and fitness as important resources in stress management
The current research situation and its implications for practice
Manuela Reusing, MA Prevention and Health Management, has worked in the fitness and health industry for over 30 years - Stress competence through tension regulation
The contribution of relaxation training to successful stress management
Sabine Kind, MA Health Management, lecturer and tutor at the DHfPG / BSA Academy in the field of health management
"Marketing prepares sales"
This "wisdom" is still valid. The better the marketing processes are designed, the more successful a company can be. It does not matter whether you do your own marketing or outsource the relevant processes to an agency. A basic understanding must always be given.
In order to be able to survive on the market in the long term, it is essential to identify new target groups and to address them precisely. This requires foresight and openness, because potentially suitable target groups are often not where you would expect them to be.
The framework for targeted marketing is a strong employer brand. This is the only way for a company to be able to attract the right employees to successfully provide services.
Lectures and speakers in this topic block
- Attractive employer branding
Success with a strong employer brand
Prof. Dr. Oliver Schumann, graduate sports economist (Univ.) And sports psychologist (bdp-asp), expert in strategic management and communication - HERO or ZERO? Why choosing the right marketing agency determines your company's success
Which agency do I need and what should it do? On the way to the right agency and lurking pitfalls
Pascal Kühnhenrich, graduate biologist, expert in off- / online marketing, 25 years of experience in agencies, start-up founder - More than a game! Why today's gamer will be tomorrow's fitness and health customer
How global gamers will impact the fitness and health industries
Simon Wentzel, economist with several years of experience in sports marketing and as a consultant for professional athletes
Sales & Distribution
The behavior of our current and potential customers is constantly changing. The digital change is increasingly shaping consumers' shopping habits. Personal service providers also need to think about the possibilities of online membership. In addition, there is the ever-increasing individualization of offers, which is also driven by digitization. A sales strategy tailored precisely to your own target group is more important than ever for success. In order to exploit all possible potential, it is also worth exploring whether new offers can be opened up with existing offers, such as wellness.
Lectures and speakers in this topic block
- Target group-specific sales strategy - every customer is different
Make the sales in the company sustainable with the right strategy
Florian Kreis, MA Health Management, Lecturer DHfPG / BSA, with practical experience in management and sales - Digital membership sales - professional handling and what does the future hold?
Is the industry so flexible to face digital change and see it as an opportunity for sales?
Nico Russ, expert in sales and customer service with experience in individual companies and chains, lecturer at the DHfPG. - REAL Wellness: How to profile yourself with a real wellness concept and become interesting for new target groups
Many fitness facilities understand wellness only as a wet area. This means that a lot of customer and sales potential is wasted
Lutz Hertel, graduate psychologist, specializing in health psychology, chair of the German Wellness Association
Practice of EMS training - mode of action and application options for trainers, operators and interested parties
Whole-body electromyostimulation (GK-EMS) continues to have a polarizing effect on the players in the fitness industry. The usually subjective opinions range from absolute rejection including concerns about the safe use of GK-EMS to absolute conviction about this form of training. Even if some training effects of GK-EMS have already been proven, the optimal dose-response relationship or the effects of GK-EMS have still been relatively little researched in specific target groups. In this regard, EMS training practice is ahead of research. In this thematic block you will receive information on current research results and training tips on everything to do with GK-EMS and thus gain specialist skills in order to be able to offer your customers evidence-based, effective GK-EMS training.
Lectures and speakers in this topic block
- EMS training: Reduce to the max
How to get the most out of every EMS training with reduced use of equipment - less is more!
Jens Vatter, graduate sports economist, Eur. M. Sc. Health and Fitness, Head of Education EMS International at GluckerKolleg - New studies - new facts: evidence of EMS training for back pain
Whole-body electromyostimulation (EMS) and chronic non-specific back pain - facts about philosophy
Prof. Dr. Wolfgang Kemmler, habilitated sports and training scientist, sports economist, Master of Health and Fitness - Whole body EMS training: performance enhancement and applicability in recreational and competitive sports
Evidence-based full-body EMS training with different performance groups
Joshua Berger, M. Sc. Sports science, research assistant sports science TU Kaiserslautern
EMS training as a successful business model - practical knowledge and expertise for providers, employees and founders
Whole body electromyostimulation (GK-EMS) has continuously entered the commercial fitness market in recent years. In order to position yourself sustainably in the GK-EMS market, innovative concepts and ideas are required. In addition, there are now formally regulated quality standards that can serve as a positioning feature for GK-EMS providers on the one hand (e.g. DIN 33961-Part 5), but on the other hand also lead to uncertainties in the EMS industry ( e.g. NiSV). In this thematic block you will learn which skills you and your employees need to grow your company and which tips and tools are important for a successful GK-EMS business. In addition, meaningful quality standards, but also critically considered regulations for the commercial GK-EMS industry are presented and discussed.
Lectures and speakers in this topic block
- From trainer to manager
What skills do you and your employees need to grow your company?
Marc Götza, qualified fitness educator, EMS expert for over ten years and owner of Animo Forte CrossFit - Quality criteria as positioning features in the EMS market
Standards for effective and safe whole-body EMS application
Prof. Dr. Christoph Eifler, Head of Training and Movement Science and Vice Rector for Research at the DHfPG - Become successful - stay successful
Tips and tools for a successful EMS business
Dan Samek, specialist in sales and marketing, managing partner of the EMS Business Academy
Challenges for sports physiotherapists: competitive athletes and children
Sports physiotherapists face many challenges: Either because the requirements in the respective discipline are particularly high or because the target group requires a specific approach. This thematic block is about extreme athletes and their support on the one hand and the special challenges of training with children and adolescents on the other. Extreme athletes are usually fit, so physical endurance is usually not an issue for these athletes. Rather, the question arises as to which skills may also be required on a mental level in order to be able to meet the extreme demands of competition. Children usually enjoy movement naturally - they run, jump, climb and fight. Many are also active in sports clubs, play football or pursue other hobbies. In very few cases, however, there is a strength training that is adapted and motivating to the biological age.
Lectures and speakers in this topic block
- From the extreme requirement "Ironman" into everyday therapy
Prevention of injuries and complaints - therapeutic approaches - rehabilitation
Marius Brandt, sports physiotherapist and running and marathon coach, practice owner since 2006 - Games, fun and music: Recommendations for effective strength training with children and adolescents
The importance of peak height velocity (PHV) for training control in different age groups
Patrick Hartmann, M. Sc. Sports Injury Management, physiotherapist, sports and gymnastics teacher and FOMT speaker
Supervise professional athletes
Prevention of injuries and signs of overload play a particularly important role in professional sports - there are many effective approaches, but transferring them into practice is still a challenge. The information deficit does not only exist for the athletes themselves, but also for coaches and therapists. If injuries occurred during training or in competition, sport-specific rehabilitation is necessary. Among other things, complaints in the hip and groin are common in basketball. In the best case, this is to be avoided. If these problems occur or even persist, an active rehabilitation model is important. In football, there are either long-term signs of overload or acute injuries during the game. In both cases, doctors and therapists have to work together in a team.
Lectures and speakers in this topic block
- Prevention and rehabilitation of hip groin pathologies in basketball players
Disease patterns - exercises - "return-to-play" tests
Lukas Lai, physiotherapist and athletic trainer of the Gießen 46ers and the German Basketball Federation - As a doctor and physiotherapist in professional football
Frequent injuries - risk factors - prevention - rehabilitation
Prof. Dr. Hauke Mommsen, doctor, physiotherapist and professor of physiotherapy at Kiel University of Applied Sciences
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Health |
Management |
BGM |
Business start |
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Rheinsaal 2 |
Rheinsaal 3 |
Conference room A |
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>Description< Topic blocks (overview) |
10:00 to 12:00 (block 1) Effective endurance training through a variety of methods and new knowledge |
10:00 to 12:45 (block 1) Member acquisition and retention through effective online marketing |
10:00 to 12:45 (block 1) Successful prevention of musculoskeletal disorders in company practice |
10:00 to 12:45 (block 1) With the right strategy, planning and financing for a successful start-up |
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13:00 to 15:00 (block 2) Commercial perspectives of nutrition in the fitness market |
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14:15 to 17:00 (block 2) Current and future strategic challenges in the fitness and health industry |
14:15 to 17:00 (block 2) Psychosocial health in the context of business - developing potential |
14:15 to 17:00 (block 2) Location selection, risk protection and takeovers in the context of setting up a business |
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15:15 to 17:15 (block 3) Coaching in fitness facilities |
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9:00 a.m. to 10:00 a.m. (via the trade fair) |
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10:00 |
Body Check: recording and evaluating work-related physical stress |
Successful start-ups in the fitness industry - the right strategy is important! |
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10:15 |
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10:30 |
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10:45 |
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11:00 |
What should I post on Facebook, Instagram and Co? What works and what doesn't? |
Implement measures successfully - evidence-based and practice-oriented |
The business plan as the heart of the start-up project. What to look for and where are the pitfalls? |
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11:15 |
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11:30 |
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11:45 |
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12:00 |
Lunch break 1 hour |
E-health solutions in occupational health management - just gimmicks or useful? |
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12:15 |
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12:30 |
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12:45 |
Lunch break 1,5 hours |
Lunch break 1,5 hours |
Lunchtime 1,5 hours |
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13:00 |
Social media - a profitable source also for nutrition coaching |
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13:30 |
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13:45 |
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14:00 |
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14:15 |
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The importance of choosing a location when starting a business in the fitness and health sector |
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14:30 |
Professional use of nutritional concepts in the fitness market |
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14:45 |
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15:00 |
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15:15 |
Coaching: Support people in their personal / professional development |
The recipe book for employee and team development. Understandable. Founded. Field-tested. |
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15:45 |
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16:00 |
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16:15 |
Boutique studios - How they change the market and how to react to them |
Occupational health management as a contribution to employer attractiveness |
The clever way to independence - participation or purchase of a company as part of a succession plan |
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16:30 |
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16:45 |
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17:00 |
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17:15 |
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17:30 |
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Health |
Management |
Sun, beauty & Care |
Physio |
Business start |
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Rheinsaal 1 |
Rheinsaal 2 |
Rheinsaal 3 |
Rheinsaal 4 |
Conference room A |
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>Description< Topic blocks (overview) |
10:00 until 12:00 (block 1) Athletic training - new approaches, stress management, health effects |
10:00 until 12:45 (block 1) Successful leadership in the fitness and healthcare industry |
10:00 until 12:45 (block 1) Customer journey management in the Sun, Beauty & Care industry |
powered by |
10:00 to 12:45 (block 1) With the right strategy, planning and financing for a successful start-up |
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13:00 to 15:00 (block 2) Food, Training & Nutrition Regimes |
10:00 to 12:45 (block 1) Physiotherapy and rehabilitation after shoulder injuries |
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14:15 to 17:00 (block 2) Service and service |
14:15 to 17:00 (block 2) Oldies & Goldies - customer segments and offers in the Sun, Beauty & Care industry |
14:15 to 17:00 (block 2) Location selection, risk protection and takeovers in the context of setting up a business |
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15:15 to 17:15 (block 3) Mental training |
14:15 to 17:00 (block 2) Physiotherapy and rehabilitation after spinal injuries |
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9:00 a.m. to 10:00 a.m. (via the trade fair) |
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10:00 |
Successful leadership in the fitness and health industry: how does it work? |
Brand experiences for positioning yourself as a beauty / wellness specialist |
The Return to Activity Algorithm (RTAA) for patients with upper limb injuries |
Successful start-ups in the fitness industry - the right strategy is important! |
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10:15 |
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10:30 |
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10:45 |
Neuroathletics - Why the biomechanical training approach alone is not enough! |
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11:00 |
Customer journey management in practice - focus on 360 ° customer experiences |
Adapted movement - trivial on the one hand, decisive on the other |
The business plan as the heart of the start-up project. What to look for and where are the pitfalls? |
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11:15 |
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11:30 |
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11:45 |
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12:00 |
Lunch break 1 hour |
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12:15 |
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12:45 |
Lunch break 1,5 hours |
Lunch break 1,5 hours |
Lunch break 1,5 hours |
Lunchtime 1,5 hours |
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13:00 |
Nutrition in professional football - best practice in the BVB youth department |
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13:15 |
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13:30 |
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13:45 |
Nutrition trends & active ingredients - supplements in sports nutrition |
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14:00 |
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14:15 |
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Service & Service Quality Next Level - Key Learnings from the Hotel Industry |
Cellulite and skin aging - central beauty problems not only for women |
The Return to Activity Algorithm (RTAA) for patients with back pain |
The importance of choosing a location when starting a business in the fitness and health sector |
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14:30 |
Nutrition and training regimes in athletic training and cross training |
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14:45 |
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15:00 |
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15:15 |
You are beautiful! Target group potential of the Sun, Beauty & Care industry |
Fits also need education! - Thorough education of patients with a focus on pain reduction |
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15:30 |
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15:45 |
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16:00 |
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16:15 |
Beauty care applications - the "bio-turbo for customer happiness and sales" |
The clever way to independence - participation or purchase of a company as part of a succession plan |
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16:45 |
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Health |
Management |
EMS |
Physio |
Business start |
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Raum |
Rheinsaal 1 |
Rheinsaal 2 |
Rheinsaal 3 |
Rheinsaal 4 |
Conference room A |
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>Description< Topic blocks (overview) |
10:00 to 12:00 (block 1) Research update and new methodological approaches in strength training |
10:00 to 12:45 (block 1) Marketing |
10:00 to 12:45 (block 1) Practice of EMS training - mode of action and application options for trainers, operators and interested parties |
powered by
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10:00 to 12:45 (block 1) With the right strategy, planning and financing for a successful start-up |
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13:00 to 15:00 (block 2) Nutrition strategies for competitive athletes in bodybuilding & weight training |
10:00 to 13:15 (block 1) Challenges for sports physiotherapists: competitive athletes u. children |
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14:15 to 17:00 (block 2) Sales & Distribution |
14:15 to 17:00 (block 2) EMS training as a successful business model - practical knowledge and expertise for providers, employees and founders |
14:15 to 17:00 (block 2) Location selection, risk protection and takeovers in the context of setting up a business |
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15:15 to 17:15 (block 3) stress management |
14:15 to 17:30 (block 2) Supervise professional athletes |
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| Individual lectures, assigned in color to the subject blocks (see table above) | ||||||
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9:00 a.m. to 10:00 a.m. (via the trade fair) |
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10:00 |
From the extreme requirement "Ironman" into everyday therapy |
Successful start-ups in the fitness industry - the right strategy is important! |
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10:15 |
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10:30 |
Pause |
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10:45 |
Pause |
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Pause |
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11:00 |
HERO or ZERO? Why choosing the right marketing agency determines your company's success |
New studies - new facts: evidence of EMS training for back pain |
The business plan as the heart of the start-up project. What to look for and where are the pitfalls? |
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11:15 |
Pause |
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11:30 |
Effects of different periodization models in fitness strength training |
Pause |
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11:45 |
Pause |
Pause |
Games, fun and music: Recommendations for effective strength training with children and adolescents |
Pause |
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12:00 |
Lunch break 1 hour |
More than a game! Why today's gamer will be tomorrow's fitness and health customer |
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12:15 |
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12:30 |
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12:45 |
Lunch break 1,5 hours |
Lunch break 1,5 hours |
Lunchtime 1,5 hours |
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13:00 |
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13:15 |
Lunch break 1 hour |
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13:30 |
Pause |
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13:45 |
Off- and on-season nutrition in bodybuilding and weight training |
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14:00 |
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14:15 |
Pause |
Target group-specific sales strategy - every customer is different |
Prevention and rehabilitation of hip groin pathologies in basketball players |
The importance of choosing a location when starting a business in the fitness and health sector |
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14:30 |
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14:45 |
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15:00 |
Pause |
Pause |
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15:15 |
Digital membership sales - professional handling and what does the future hold? |
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15:30 |
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15:45 |
Pause |
Pause |
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16:00 |
Health and fitness as important resources in stress management |
Pause |
Pause |
Pause |
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16:15 |
The clever way to independence - participation or purchase of a company as part of a succession plan |
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16:30 |
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